This page is a quick reference for partners, media, creators, and marketplaces to use the IndoorGarden brand correctly and consistently.
Brand name
IndoorGarden is our official brand name. Please write it exactly like this: IndoorGarden (no space).
If a platform forces lowercase, this is acceptable: indoorgarden.
Website
Our official website is: indoorgarden.ee
Please write the URL in lowercase: indoorgarden.ee
Short description
IndoorGarden is an indoor gardening store and knowledge hub helping people grow fresh greens indoors all year round. We sell smart garden systems, seeds, and accessories, and we publish beginner-friendly guides to make indoor growing simple and successful.
Tagline
Grow fresh greens all year round
The tagline can be used in marketing materials but should not be added to our official brand name in listings or profile name fields.
How to refer to us
- Correct: IndoorGarden, IndoorGarden team, IndoorGarden guide, IndoorGarden store
- Website only: indoorgarden.ee
- Please avoid: Indoor Garden (as the brand name), INDOOR GARDEN (as the official name in profile fields), IndoorGarden.ee (as the brand name)
Logo usage
- Use the official logo files without edits, effects, or color changes.
- Keep clear space around the logo so it stays readable.
- Do not stretch, outline, or place the logo on busy backgrounds.
- If the logo becomes too small for the tagline to be readable, use the version without the tagline.
Download our logo here.
Brand colors
Primary brand colors:
- Deep Brown: #260101
- Leaf Green: #43CF07
Use white or light neutral backgrounds when possible to keep the brand clean and trustworthy.
Tone of voice
Friendly, clear, and practical. We focus on simple guidance, real results, and a positive growing experience for beginners and experienced growers alike.
Media & partnership attribution
Preferred attribution format:
IndoorGarden — indoorgarden.ee
One-line credit:
IndoorGarden (indoorgarden.ee) is an indoor gardening store and knowledge hub focused on growing fresh greens indoors all year round.
