{"id":5468,"date":"2026-04-27T15:08:43","date_gmt":"2026-04-27T12:08:43","guid":{"rendered":"https:\/\/indoorgarden.ee\/indoorgarden-brand-guidelines-et\/"},"modified":"2026-04-27T15:08:43","modified_gmt":"2026-04-27T12:08:43","slug":"indoorgarden-brand-guidelines-et","status":"publish","type":"page","link":"https:\/\/indoorgarden.ee\/et\/indoorgarden-brand-guidelines-et\/","title":{"rendered":"IndoorGardeni br\u00e4ndijuhend"},"content":{"rendered":"<p><em>See leht on kiirviide partneritele, meediale, sisuloojatele ja turuplatsidele, et IndoorGarden-i br\u00e4nd oleks alati \u00f5igesti ja j\u00e4rjekindlalt kasutatud.<\/em><\/p>\n\n\n<p>This page is a quick reference for partners, media, creators, and marketplaces to use the IndoorGarden brand correctly and consistently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brand name<\/h2>\n\n\n\n<p><strong>IndoorGarden<\/strong> is our official brand name. Please write it exactly like this: <strong>IndoorGarden<\/strong> (no space).<\/p>\n\n\n\n<p>If a platform forces lowercase, this is acceptable: <strong>indoorgarden<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Website<\/h2>\n\n\n\n<p>Our official website is: <strong>indoorgarden.ee<\/strong><\/p>\n\n\n\n<p>Please write the URL in lowercase: <strong>indoorgarden.ee<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Short description<\/h2>\n\n\n\n<p>IndoorGarden is an indoor gardening store and knowledge hub helping people grow fresh greens indoors all year round. We sell smart garden systems, seeds, and accessories, and we publish beginner-friendly guides to make indoor growing simple and successful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tagline<\/h2>\n\n\n\n<p><strong>Grow fresh greens all year round<\/strong><\/p>\n\n\n\n<p>The tagline can be used in marketing materials but should not be added to our official brand name in listings or profile name fields.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to refer to us<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Correct:<\/strong> IndoorGarden, IndoorGarden team, IndoorGarden guide, IndoorGarden store<\/li>\n\n\n\n<li><strong>Website only:<\/strong> indoorgarden.ee<\/li>\n\n\n\n<li><strong>Please avoid:<\/strong> Indoor Garden (as the brand name), INDOOR GARDEN (as the official name in profile fields), IndoorGarden.ee (as the brand name)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Logo usage<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the official logo files without edits, effects, or color changes.<\/li>\n\n\n\n<li>Keep clear space around the logo so it stays readable.<\/li>\n\n\n\n<li>Do not stretch, outline, or place the logo on busy backgrounds.<\/li>\n\n\n\n<li>If the logo becomes too small for the tagline to be readable, use the version without the tagline.<\/li>\n<\/ul>\n\n\n\n<p>Download our logo <a href=\"https:\/\/indoorgarden.ee\/wp-content\/uploads\/2026\/01\/IndoorGarden-Logo.png\" data-type=\"link\" data-id=\"https:\/\/indoorgarden.ee\/wp-content\/uploads\/2026\/01\/IndoorGarden-Logo.png\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/indoorgarden.ee\/wp-content\/uploads\/2026\/01\/IndoorGarden-Logo-1024x256.png\" alt=\"\" class=\"wp-image-2875\" srcset=\"https:\/\/indoorgarden.ee\/wp-content\/uploads\/2026\/01\/IndoorGarden-Logo-1024x256.png 1024w, https:\/\/indoorgarden.ee\/wp-content\/uploads\/2026\/01\/IndoorGarden-Logo-300x75.png 300w, https:\/\/indoorgarden.ee\/wp-content\/uploads\/2026\/01\/IndoorGarden-Logo-768x192.png 768w, https:\/\/indoorgarden.ee\/wp-content\/uploads\/2026\/01\/IndoorGarden-Logo-600x150.png 600w, https:\/\/indoorgarden.ee\/wp-content\/uploads\/2026\/01\/IndoorGarden-Logo.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Brand colors<\/h2>\n\n\n\n<p><strong>Primary brand colors:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deep Brown: <strong>#260101<\/strong><\/li>\n\n\n\n<li>Leaf Green: <strong>#43CF07<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Use white or light neutral backgrounds when possible to keep the brand clean and trustworthy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tone of voice<\/h2>\n\n\n\n<p>Friendly, clear, and practical. We focus on simple guidance, real results, and a positive growing experience for beginners and experienced growers alike.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Media &amp; partnership attribution<\/h2>\n\n\n\n<p><strong>Preferred attribution format:<\/strong><br>IndoorGarden \u2014 <strong>indoorgarden.ee<\/strong><\/p>\n\n\n\n<p><strong>One-line credit:<\/strong><br>IndoorGarden (indoorgarden.ee) is an indoor gardening store and knowledge hub focused on growing fresh greens indoors all year round.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>See leht on kiirviide partneritele, meediale, sisuloojatele ja turuplatsidele, et IndoorGarden-i br\u00e4nd oleks alati \u00f5igesti ja j\u00e4rjekindlalt kasutatud. This page is a quick reference for partners, media, creators, and marketplaces to use the IndoorGarden brand correctly and consistently. Brand name IndoorGarden is our official brand name. Please write it exactly like this: IndoorGarden (no space). [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5468","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2862,"url":"https:\/\/indoorgarden.ee\/indoorgarden-brand-guidelines\/","url_meta":{"origin":5468,"position":0},"title":"IndoorGarden Brand Guidelines","author":"Anna Laaspere","date":"22. jaan. 2026","format":false,"excerpt":"This page is a quick reference for partners, media, creators, and marketplaces to use the IndoorGarden brand correctly and consistently. Brand name IndoorGarden is our official brand name. Please write it exactly like this: IndoorGarden (no space). If a platform forces lowercase, this is acceptable: indoorgarden. Website Our official website\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/indoorgarden.ee\/wp-content\/uploads\/2026\/01\/IndoorGarden-Logo.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/indoorgarden.ee\/wp-content\/uploads\/2026\/01\/IndoorGarden-Logo.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/indoorgarden.ee\/wp-content\/uploads\/2026\/01\/IndoorGarden-Logo.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/indoorgarden.ee\/wp-content\/uploads\/2026\/01\/IndoorGarden-Logo.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/indoorgarden.ee\/wp-content\/uploads\/2026\/01\/IndoorGarden-Logo.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":106,"url":"https:\/\/indoorgarden.ee\/contact-us\/","url_meta":{"origin":5468,"position":1},"title":"Contact IndoorGarden","author":"admin","date":"21. juuli 2025","format":false,"excerpt":"Have a question about indoor gardening, our products, or your order? We\u2019re happy to help and guide you in the right direction. Get in touch Email: klienditugi@indoorgarden.eeWe aim to reply to all messages within 1 business day. Live chat:Need a quicker answer? Use the live chat in the bottom-right corner\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/indoorgarden.ee\/wp-content\/uploads\/2025\/08\/472529795_8886947461353980_7917103784526707520_n.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/indoorgarden.ee\/wp-content\/uploads\/2025\/08\/472529795_8886947461353980_7917103784526707520_n.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/indoorgarden.ee\/wp-content\/uploads\/2025\/08\/472529795_8886947461353980_7917103784526707520_n.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/indoorgarden.ee\/wp-content\/uploads\/2025\/08\/472529795_8886947461353980_7917103784526707520_n.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/indoorgarden.ee\/wp-content\/uploads\/2025\/08\/472529795_8886947461353980_7917103784526707520_n.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":719,"url":"https:\/\/indoorgarden.ee\/et\/meist\/","url_meta":{"origin":5468,"position":2},"title":"Meist","author":"admin","date":"23. juuli 2025","format":false,"excerpt":"Tere tulemast meie e-poodi! Teeme lihtsaks v\u00e4rske rohelise ja maitsetaimede kasvatamise kodus, kogu aasta v\u00e4ltel. Meie v\u00e4\u00e4rtused J\u00e4tkusuutlikkus: S\u00e4\u00e4stke vett ja j\u00e4tke v\u00e4lja kahjulikud kemikaalid. Tervis ja heaolu: Nautige toitaineterikkaid tooteid igal ajal. Innovatsioon: Lihtsate, nutikate aedade valik igale oskuste tasemele. R\u00f5\u00f5m: aiandus toob \u00f5nne ja rahu. Milleks kasvatada toitu\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":220,"url":"https:\/\/indoorgarden.ee\/about-us\/","url_meta":{"origin":5468,"position":3},"title":"About IndoorGarden","author":"admin","date":"23. juuli 2025","format":false,"excerpt":"Welcome to IndoorGarden. We make it easy to grow fresh greens and herbs at home all year round, even if you have limited space or you\u2019re just getting started. What we believe in Sustainability: Growing indoors can be efficient and clean. We focus on methods that use water wisely and\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/indoorgarden.ee\/wp-content\/uploads\/2025\/08\/472529795_8886947461353980_7917103784526707520_n.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/indoorgarden.ee\/wp-content\/uploads\/2025\/08\/472529795_8886947461353980_7917103784526707520_n.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/indoorgarden.ee\/wp-content\/uploads\/2025\/08\/472529795_8886947461353980_7917103784526707520_n.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/indoorgarden.ee\/wp-content\/uploads\/2025\/08\/472529795_8886947461353980_7917103784526707520_n.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/indoorgarden.ee\/wp-content\/uploads\/2025\/08\/472529795_8886947461353980_7917103784526707520_n.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":8,"url":"https:\/\/indoorgarden.ee\/shop\/","url_meta":{"origin":5468,"position":4},"title":"Shop","author":"admin","date":"20. juuli 2025","format":false,"excerpt":"","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10,"url":"https:\/\/indoorgarden.ee\/checkout\/","url_meta":{"origin":5468,"position":5},"title":"Checkout","author":"admin","date":"20. juuli 2025","format":false,"excerpt":"","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/indoorgarden.ee\/et\/wp-json\/wp\/v2\/pages\/5468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indoorgarden.ee\/et\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/indoorgarden.ee\/et\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/indoorgarden.ee\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indoorgarden.ee\/et\/wp-json\/wp\/v2\/comments?post=5468"}],"version-history":[{"count":0,"href":"https:\/\/indoorgarden.ee\/et\/wp-json\/wp\/v2\/pages\/5468\/revisions"}],"wp:attachment":[{"href":"https:\/\/indoorgarden.ee\/et\/wp-json\/wp\/v2\/media?parent=5468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}